Case Study

Codyx Weboratory

2024 Live 6 months 1 Dev Marketplace

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Overview

A white-label software marketplace and sales platform where ready-to-deploy products are cataloged, priced (raw source vs white-label), and sold through leads, orders, and invoices.

Business Challenge

A developer with a portfolio of built products had no storefront — each sale meant manual demos, ad-hoc pricing, and untracked enquiries.

Why It Was Built

Built as a self-owned software shop: catalog every product, show dual pricing (raw source vs white-label deployment), capture buyer enquiries as leads, and run the whole sales pipeline from one admin panel.

Target Users

Businesses and founders who want to buy ready-made software — either raw source to deploy themselves or fully white-labeled and deployed for them.

Architecture

Laravel 11 monolith with a custom Swiss-style design system; products have dual pricing tiers with per-option delivery/inclusions; Razorpay checkout for direct purchases; enquiry-based flow for contact deals; dedicated admin back office (leads pipeline, orders, invoices with PDF, reports, admin users).

Deployment

Deployed at codyx.me on a LEMP/Apache stack with MySQL; admin behind Laravel auth.

Scalability

Products, prices, and content are fully DB-driven — new products go live through admin CRUD with zero code changes.

Challenges

• No sales channel for finished products
• Ad-hoc pricing per client
• Enquiries lost in chat
• No invoicing for product sales

Solutions

• DB-driven product marketplace
• Dual raw/white-label pricing per product
• Lead pipeline with conversion to orders
• Full invoicing with PDF + email

Summary

White-label software marketplace with dual pricing, lead pipeline, and full sales admin. Live at codyx.me.

Technologies Used

Laravel 11 PHP 8.2+ MySQL Blade Razorpay DomPDF Swiss Design System

Third-Party Integrations

• Razorpay payments & subscriptions
• DomPDF invoice generation
• Invoice/order email delivery
• Lead-to-order conversion pipeline
• Admin reports & CSV export

Screenshots

Results & Metrics

7+

Products cataloged

2x

Pricing options per product

100%

Sales tracked in admin

Every product I build now has a storefront and a sales pipeline attached.

C

Codyx Team

Product

Project Timeline

Marketplace catalog & product pages

2 months

Enquiry/lead capture + Razorpay checkout

2 months

Admin panel: leads, orders, invoices, reports

2 months

Try It Live

Experience the product in action

Launch Demo

Measurable Outcomes

A working marketplace cataloging 7+ real products with dual pricing, lead capture, checkout, invoicing, and a sales admin panel.

Designed & developed by Ankush Gautam

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