Case Study

Colors

2023 Live 4 months 1 Dev Campaign Management

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Overview

A campaign and contact management system for marketing teams with campaign coordination, contact management, photo documentation with automatic watermarking, and location tracking.

Business Challenge

A marketing team ran field campaigns with no central tracking — contacts in notebooks, photo proof scattered across phones, no location verification.

Why It Was Built

Built to coordinate campaigns end-to-end: contacts, events, and photo-documented field activity with automatic watermarking for authenticity.

Target Users

Marketing teams and field coordinators running offline campaigns that need contact management and photo evidence.

Architecture

CodeIgniter for a compact codebase; GD2 library watermarks uploaded photos automatically; campaign→contact→event hierarchy keeps field data organized.

Deployment

Shared PHP hosting with MySQL — accessible to non-technical staff.

Scalability

Simple relational model handles campaign volume; photos stored on disk with generated watermarked copies.

Challenges

• Manual campaign tracking
• No photo documentation
• No location verification
• Limited contact management

Solutions

• Campaign coordination system
• Photo documentation
• Automatic watermarking
• Location tracking

Summary

Field campaign manager with contact tracking and watermarked photo evidence.

Technologies Used

CodeIgniter PHP MySQL Custom CSS Vanilla JS GD2 Library

Third-Party Integrations

• Photo watermarking (GD2)
• Contact management
• Campaign/event tracking
• Location verification

Screenshots

Results & Metrics

Streamlined campaigns

Photo evidence

Location verification

Organized contacts

Every field visit now comes with watermarked photo proof — accountability solved.

C

Colors Team

Product

Project Timeline

Phase 1: Core platform foundation

Phase 2: Campaign management

Phase 3: Contact system

Phase 4: Photo documentation

Phase 5: Watermarking

Phase 6: Location tracking

Phase 7: Event management

Measurable Outcomes

Field campaigns now produce verifiable photo evidence and a searchable contact database.

Designed & developed by Ankush Gautam

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