Case Study
Craftangels
Overview
A multi-vendor e-commerce marketplace connecting sellers with buyers with product management, shopping cart, checkout, vendor management, and real-time communication.
Business Challenge
Handmade sellers were stuck on single-vendor shops and social media — no multi-vendor marketplace, no real-time buyer chat, and clunky checkout.
Why It Was Built
Built a multi-vendor marketplace for handmade products with seller dashboards, real-time buyer-seller chat, Razorpay payments, and a mobile app.
Target Users
Artisans and handmade-product sellers wanting their own storefronts, plus buyers looking for unique handmade goods.
Architecture
Laravel 12 marketplace core with per-seller dashboards and commission splits; Razorpay for payments; Socket.IO for buyer-seller chat; React Native app mirrors the web marketplace.
Deployment
Laravel app on VPS with MySQL and a Node socket server; React Native Android app distributed alongside.
Scalability
Vendor-isolated data scales as sellers join; chat offloaded to socket server; API-first for mobile parity.
Challenges
- Single-vendor limitation
- No real-time communication
- Basic checkout
- Limited mobile experience
Solutions
- Multi-vendor marketplace
- Real-time communication
- Multiple payment options
- Mobile app
Summary
Multi-vendor handmade marketplace with Razorpay payments, live buyer-seller chat, and mobile app.
Technologies Used
Third-Party Integrations
- Razorpay payments
- Socket.IO chat
- Multi-vendor dashboards
- React Native app
- Order & commission engine
Results & Metrics
Expanded seller base
Better buyer-seller communication
Flexible payments
Mobile accessibility
Sellers get their own dashboard and buyers can chat before buying — a real marketplace, not a listing page.
Project Timeline
Phase 1: Core platform foundation
Phase 2: Product management
Phase 3: Shopping cart
Phase 4: Checkout integration
Phase 5: Vendor management
Phase 6: Real-time communication
Phase 7: Mobile app
Phase 8: Push notifications
Measurable Outcomes
A working multi-vendor marketplace with live chat, payments, and both web and mobile storefronts.
Designed & developed by Ankush Gautam
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